You’ve decided to do away with ordering from traditional bakeries for once—this time around, you plan on making that all-important cake yourself. It can’t be too hard, right?
Let’s see… first you need to find a recipe. You could use box stuff, but whatever special occasion that’s worthy of our time to make your own cake deserves its own recipe from scratch. Then you need something to decorate it with… and decorating tools. Oh, and a pan to bake it in. But maybe more than one pan? Oh, why did you decide to make a tiered cake…
Figuring out everything you need to make your own deluxe cake can quickly become overwhelming. Don’t let this prospect scare you off, though. If you just know the right place to get everything you’ll need, things suddenly become that much less stressful.
Luckily, you can get everything you need all in the same place. Wilton Cakes provides all your baking and cake needs, including pans, decoration tools, and even their own custom recipes.
Below, we’ll be detailing everything you need to know about Wilton Cakes and their products, including pricing and how to get ahold of these supplies. Easy baking just became a piece of cake.
What is Wilton Cakes?
Wilton Cakes is a retailer that offers more than you could possibly imagine when it comes to baking supplies. More than for just cakes, Wilton has products that are perfect for making cookies, brownies, and more. It even offers the ingredients you need for your decorating.
In addition to just offering baking and decorating supplies, however, Wilton also provides its own recipes, design ideas, and baking advice for free on their website. This advice includes several tutorials and even how-to videos demonstrating proper techniques for baking and decorating.
Wilton Cakes is essentially a one-stop shop for all your baking supplies, decorative ingredients, and questions.
Every Product Wilton Offers that Will Help You Make a Fabulous Cake
Wilton offers tons of products available for purchase. Broadly speaking, these products can fall into roughly seven different camps.
- Cake Pans and Bakeware: Wilton’s featured cake pans and bakeware include all the tradition round and rectangular pans along with many more. There are layered cake pans, ball-shaped pans, pans in the shape of distinct character, letter and number pans, other specialized shapes… Essentially any shape you might want to make a cake or other treat into, Wilton offers.
They also offer specialized molds for things that don’t need to be baked, such as ice cubes or frozen treats.
- Baking and Decorating Tools: Wilton also offers everything you could ever need to create a cake that looks professionally made. In addition to the standard icing bags, you’ll also find decorative tips to create just the perfect swirl. They also have flower moldings that you can use to create beautiful icing flowers. And this is just the tip of the ice berg.
- Candy Melts and Ingredients: Of course, what need have you of decorating tools is you don’t have anything to decorate with? It’s always fun to make your own icing, but if you find yourself in a bit of a pinch for time you can pick up some pre-made icing made specifically for decorating.
They also offer candy melts perfect for melting down and pouring into molds—creating beautiful confectionary marvels. These melts range in flavor, the most popular being chocolate and strawberry. Don’t want to create a mess melting down the candy yourself? You can even buy a specialized candy melter.
- Display and Storage: Just as important as the baking implements themselves are the storage containers. Nothing’s worse than putting hours of labor and love into baking, only to have something happen to the final products because they weren’t properly stored and protected. Fortunately, Wilton offers a variety of cake and pastry boxes to perfectly insulate and protect your masterpieces.
Aside from long-term storage, Wilton also provides display sets so that your cakes, cupcakes, and more can be placed in an eye-catching and convenient arrangement.
- Bake it Your Own Sets: If you’re new to baking and not quite sure where to start of what you might need, check out one of Wilton’s Bake it Your Own sets. These sets are collections of items perfect for any need, such as cake decorating kits and sugar cookie kits. They even offer a starter pan kit if you plan on a kitchen overhaul.
- Activity Kits and Sets: Wilton’s Activity Kits and Sets largely overlap with the Bake it Your Own Sets, though they more so fall under the category of “activities.” These kits are great for using as fun project with children.
- The Rosanna Pansino Collection: The osanna Pansino Collection is a fun take on classic bakeware. Her products are colorful and unique, taking on shapes such as gummy bears, emojis, and especially unicorns. These are perfect products to use if you do a lot of baking for/with children.
The above descriptions merely scratch the surface of all the products Wilton Cakes offers. They’re continually featuring new arrivals and updating their products and styles, so you never know what may be on the way next.
Pricing of Wilton Products
Wilton’s products are fairly cheap as far as baking products go. An average round cake pan, for instance, will probably cost around $9.99, while a four-piece set will likely range upwards of $35.
Many other individual products fall roughly within the $9-$15 mark, though more deluxe and complicated products will likely cost more.
Advice from Wilton
As we’ve already touched on above, Wilton Cakes is not only a great place for your physical shopping needs, but also for finding recipes in the first place.
Wilton’s recipes are available online, where they provide recipes for cakes, cupcakes, cookies, donuts, cake pops, breads, muffins, candies, icings, and more. Many of their recipes also follow certain dietary restrictions, such as veganism, gluten-free, and sugar-free.
In addition to just providing the recipes, Wilton also provides the know-how. Their website offers plenty of helpful tutorials and ideas, so that you won’t find yourself at a loss come decorating-time. Some prominent areas of their expertise include using fondant, piping techniques, and creating edible flowers.
If you’re more of a visual or hands-on learner, Wilton’s got you covered. Aside from written instructions, the Wilton website also has several how-to videos that work through proper techniques step-by-step, so you can easily follow along at home.
So, next time you find yourself at a loss for what to do for your child’s back-to-school affair or the upcoming office party, try scrolling through Wilton’s fun and adorable design ideas.
How to Get Ahold of Wilton Cakes Products
Getting hold of Wilton Cakes products is nice and easy. Though there aren’t any Wilton stores in and of themselves, you can find plenty of their products at your local Michael’s.
Don’t have a Michael’s nearby? You can still get ahold of all the products you need for your next baking venture through the Wilton website.
Public perception of Wilton Cakes is overall pretty positive. Their products are praised for their quality and diversity along with affordable prices. Wilton followers also love the company for the expertise it provides on its website in terms of baking techniques, recipes, and ideas.
There have been a few complaints by users who found the pans to be a bit flimsier than they expected, so if you prefer something sturdy and solid you may want to look elsewhere for more deluxe pans.
Wilton has a reputation as a cornerstone of the home baking world, and for good reason. The sheer creativity and diversity of their products make them adaptable and fit for almost any occasion. Their fun designs and colors also make them great for baking with the kids.
Follow Wilton’s Blog
If you want to keep on all the latest baking trends and advice that Wilton Cakes has to offer, be sure to follow Wilton’s blog.
This blog ranges from seasonal topics, such as the bests back-to-school treats, to more eclectic and helpful topics, such as the best ways to decorate cakes when you’re left-handed.
Blog post are typically posted every few days, so there are always new and exciting ideas ready for you to absorb. Each blog post also comes with a helpful how-to video, so you don’t have to worry about getting left behind or confused by any directions.
It’s always reassuring to know that the products we buy are made by companies that truly care about what they’re selling. All that Wilton does to make you the best baker you can be just proves that they’re one of the companies that does care.